Mindsets for Green Innovation

Karin Tollin, Jesper Vej

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Managers’ mindset about the sustainability construct and its triggers is the topic dealt with in the paper. The interviewed managers are all working in companies expressing a commitment on sustainability in their external communication. However, our findings reveal that their commitment is pursued from different business models, visions and ideas about the sustainability construct. We found that sustainability is not triggered, approached and practiced in accordance with one overall mindset. Four interrelated mindsets emerged - due to that sustainability is a learning process and thus formed and developed over time.
Original languageEnglish
Publication date21 Jun 2011
Number of pages12
Publication statusPublished - 21 Jun 2011
EventThe XXII ISPIM Conference 2011: Sustainability in Innovation: Innovation Management Challenges - Hamburg, Germany
Duration: 12 Jun 201115 Jun 2011
Conference number: 22


ConferenceThe XXII ISPIM Conference 2011
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