Mindsets about Marketing's Influence

Examining Marketing's Role and Position in the Firm

Richard Jones, Karin Tollin, Marcus Schmidt

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2009
Number of pages9
Publication statusPublished - 2009
EventThe 38th EMAC Annual Conference 2009 - Audencia Nantes, Ecole de Management, Nantes, France
Duration: 26 May 200929 May 2009
Conference number: 38

Conference

ConferenceThe 38th EMAC Annual Conference 2009
Number38
LocationAudencia Nantes, Ecole de Management
CountryFrance
CityNantes
Period26/05/200929/05/2009

Cite this

Jones, R., Tollin, K., & Schmidt, M. (2009). Mindsets about Marketing's Influence: Examining Marketing's Role and Position in the Firm. Paper presented at The 38th EMAC Annual Conference 2009, Nantes, France.
Jones, Richard ; Tollin, Karin ; Schmidt, Marcus. / Mindsets about Marketing's Influence : Examining Marketing's Role and Position in the Firm. Paper presented at The 38th EMAC Annual Conference 2009, Nantes, France.9 p.
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author = "Richard Jones and Karin Tollin and Marcus Schmidt",
year = "2009",
language = "English",
note = "null ; Conference date: 26-05-2009 Through 29-05-2009",

}

Jones, R, Tollin, K & Schmidt, M 2009, 'Mindsets about Marketing's Influence: Examining Marketing's Role and Position in the Firm' Paper presented at, Nantes, France, 26/05/2009 - 29/05/2009, .

Mindsets about Marketing's Influence : Examining Marketing's Role and Position in the Firm. / Jones, Richard; Tollin, Karin; Schmidt, Marcus.

2009. Paper presented at The 38th EMAC Annual Conference 2009, Nantes, France.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Mindsets about Marketing's Influence

T2 - Examining Marketing's Role and Position in the Firm

AU - Jones, Richard

AU - Tollin, Karin

AU - Schmidt, Marcus

PY - 2009

Y1 - 2009

M3 - Paper

ER -

Jones R, Tollin K, Schmidt M. Mindsets about Marketing's Influence: Examining Marketing's Role and Position in the Firm. 2009. Paper presented at The 38th EMAC Annual Conference 2009, Nantes, France.