Mindful Luxury: A Case of the Faroe Islands

Marina Leban*, Amy Errmann, Yuri Seo, Benjamin G. Voyer

*Corresponding author for this work

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Abstract

This research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As the luxury travel market is projected to reach USD$2.7 billion by 2032, emerging forms such as community-based, idle, and sustainable luxury challenge conventional norms. This study delves into the evolving landscape of luxury travel through the lens of mindfulness, with the Faroe Islands serving as a captivating case study. The intersection of exclusivity and environmental consciousness in this remote destination introduces the concept of 'mindful luxury.' Analyzing the experiences of 16 tourists, we uncover a profound transformation in luxury travel, blending uniqueness with curiosity, awareness, and contemplation. This mindful approach redefines luxury experiences as not just indulgent but as profoundly transformational, paving the way for sustainable practices in the future.
Original languageEnglish
Article number104929
JournalTourism Management
Volume104
Number of pages8
ISSN0261-5177
DOIs
Publication statusPublished - Oct 2024

Keywords

  • Luxury travel
  • Sustainable behaviour
  • Mindfulness
  • Faroe Islands

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