Mimesis and brand management: Affective patterns in the culture of brands

Buhl Pedersen Søren

Mimesis and brand management: Affective patterns in the culture of brands

Buhl Pedersen Søren

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2004
Publication status	Published - 2004
Event	Conference "Practicing Philosophy of Management", St.Anne´s College - Oxford, United Kingdom Duration: 7 Jul 2004 → 11 Jul 2004

Conference

Conference	Conference "Practicing Philosophy of Management", St.Anne´s College
Country/Territory	United Kingdom
City	Oxford
Period	07/07/2004 → 11/07/2004

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@conference{2e752000c34111db9769000ea68e967b,

title = "Mimesis and brand management: Affective patterns in the culture of brands",

keywords = "Emotioner, Kultur, Brands, Brand management, Mimesis",

author = "S{\o}ren, \{Buhl Pedersen\}",

note = "Opstilling: 659.18 buh L{\o}be nr.: 050724 Sider: 21; Conference {"}Practicing Philosophy of Management{"}, St.Anne´s College ; Conference date: 07-07-2004 Through 11-07-2004",

year = "2004",

language = "English",

}