Mimesis and brand management: Affective patterns in the culture of brands

Buhl Pedersen Søren

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2004
Publication statusPublished - 2004
EventConference "Practicing Philosophy of Management", St.Anne´s College - Oxford, United Kingdom
Duration: 7 Jul 200411 Jul 2004

Conference

ConferenceConference "Practicing Philosophy of Management", St.Anne´s College
CountryUnited Kingdom
CityOxford
Period07/07/200411/07/2004

Cite this

Søren, B. P. (2004). Mimesis and brand management: Affective patterns in the culture of brands. Paper presented at Conference "Practicing Philosophy of Management", St.Anne´s College, Oxford, United Kingdom.