Mimesis and brand management

Affective patterns in the culture of brands

Buhl Pedersen Søren

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2004
Publication statusPublished - 2004
EventConference "Practicing Philosophy of Management", St.Anne´s College - Oxford, United Kingdom
Duration: 7 Jul 200411 Jul 2004

Conference

ConferenceConference "Practicing Philosophy of Management", St.Anne´s College
CountryUnited Kingdom
CityOxford
Period07/07/200411/07/2004

Cite this

Søren, B. P. (2004). Mimesis and brand management: Affective patterns in the culture of brands. Paper presented at Conference "Practicing Philosophy of Management", St.Anne´s College, Oxford, United Kingdom.
Søren, Buhl Pedersen. / Mimesis and brand management : Affective patterns in the culture of brands. Paper presented at Conference "Practicing Philosophy of Management", St.Anne´s College, Oxford, United Kingdom.
@conference{2e752000c34111db9769000ea68e967b,
title = "Mimesis and brand management: Affective patterns in the culture of brands",
keywords = "Emotioner, Kultur, Brands, Brand management, Mimesis",
author = "S{\o}ren, {Buhl Pedersen}",
note = "Opstilling: 659.18 buh L{\o}be nr.: 050724 Sider: 21; null ; Conference date: 07-07-2004 Through 11-07-2004",
year = "2004",
language = "English",

}

Søren, BP 2004, 'Mimesis and brand management: Affective patterns in the culture of brands' Paper presented at, Oxford, United Kingdom, 07/07/2004 - 11/07/2004, .

Mimesis and brand management : Affective patterns in the culture of brands. / Søren, Buhl Pedersen.

2004. Paper presented at Conference "Practicing Philosophy of Management", St.Anne´s College, Oxford, United Kingdom.

Research output: Contribution to conferencePaperResearch

TY - CONF

T1 - Mimesis and brand management

T2 - Affective patterns in the culture of brands

AU - Søren, Buhl Pedersen

N1 - Opstilling: 659.18 buh Løbe nr.: 050724 Sider: 21

PY - 2004

Y1 - 2004

KW - Emotioner

KW - Kultur

KW - Brands

KW - Brand management

KW - Mimesis

M3 - Paper

ER -

Søren BP. Mimesis and brand management: Affective patterns in the culture of brands. 2004. Paper presented at Conference "Practicing Philosophy of Management", St.Anne´s College, Oxford, United Kingdom.