Mid-term Plan for the Impact, Evaluation and Exploitation of Results

The INCULTUM project responded to the H2020 call TRANSFORMATIONS-04-2019-2020: Innovative approaches to urban and regional development through cultural tourism. In particular, the call asked for using cultural tourism to achieve sustainable social, cultural and economic development, and in INCULTUM this is achieved through ten pilot cases scattered across Europe covering a wide range of contexts, partners, associated partners and stakeholders. The aim is to demonstrate the high potential of the marginal and peripheral places and their cultural heritage and resources when managed by local communities and stakeholders. Chapter 2 introduces the central activities in INCULTUM, the project’s structure based on pilots and the activities taking place in the pilots. The focus of this deliverable is on elaborating an interim plan to guide pilots toward the generation of impact and the exploitation of results. The focus of this document, therefore, is on analysing the plans, in the short term, for the launch of INCULTUM cultural tourism products and for demonstrating the potential impact in the medium- to long-term. Chapter 3 specifies the role of this deliverable within INCULTUM and, more specifically, within WP7. Chapter 4 evaluates and analyses the activities and challenges of each of the ten pilots with a particular focus on the feasibility of the plans for the launch of the cultural tourism products and for demonstrating local uptake. This requires establishing ex-ante a baseline for ex-post evaluation and comparison, which is therefore also a focus point. Chapter 5 evaluates the KPIs for intended impact at project level as well as the exploitation activities among the INCULTUM partners and between INCULTUM and the interested external stakeholders. Chapter 6 reflects on the most important challenges that the partners in the project – especially the pilots – are encountering, and Chapter 7 contains the conclusion and discusses the work ahead of the WP7-team moving forwards towards the D7.3 Updated plan for the impact, evaluation and exploitation of results.