Micro-processes of Organization and Communication in Brand Image Construction Across Boarders

    Research output: Contribution to conferencePaperResearchpeer-review

    Original languageEnglish
    Publication date2011
    Publication statusPublished - 2011
    EventThe 27th EGOS Colloquium 2011 - Göteborg , Sweden
    Duration: 6 Jun 20119 Jun 2011
    Conference number: 27
    http://www.egosnet.org/jart/prj3/egosnet/data/uploads/Gothenburg_2011/EGOS-2011_Program-book.pdf

    Conference

    ConferenceThe 27th EGOS Colloquium 2011
    Number27
    Country/TerritorySweden
    CityGöteborg
    Period06/06/201109/06/2011
    OtherHosted by the School of Business, Economics and Law,<br/>University of Gothenburg
    Internet address

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