Abstract
| Original language | English |
|---|---|
| Title of host publication | PACIS 2018 Proceedings |
| Number of pages | 8 |
| Place of Publication | Atlanta, GA |
| Publisher | Association for Information Systems. AIS Electronic Library (AISeL) |
| Publication date | 2019 |
| Article number | 495 |
| Publication status | Published - 2019 |
| Event | The 23rd Pacific Asia Conference on Information Systems. PACIS 2019 - Shaanxi Guesthouse, Xi’an, China Duration: 8 Jul 2019 → 12 Jul 2019 Conference number: 23 http://www.pacis2019.org/ |
Conference
| Conference | The 23rd Pacific Asia Conference on Information Systems. PACIS 2019 |
|---|---|
| Number | 23 |
| Location | Shaanxi Guesthouse |
| Country | China |
| City | Xi’an |
| Period | 08/07/2019 → 12/07/2019 |
| Internet address |
Keywords
- Service e-tailing
- Service tangibility
- Informativity
- Computer vision
Cite this
}
Merchandising the Intangibles : Unraveling the Benefits of Visualizing Consumption Experience in Service E-Tailing. / Liu, Xiaohui; Li, Yijing; Lim, Eric T.K.; Liu, Hefu; Liu, Yong; Tan, Chee-Wee.
PACIS 2018 Proceedings. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2019. 495.Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
TY - GEN
T1 - Merchandising the Intangibles
T2 - Unraveling the Benefits of Visualizing Consumption Experience in Service E-Tailing
AU - Liu, Xiaohui
AU - Li, Yijing
AU - Lim, Eric T.K.
AU - Liu, Hefu
AU - Liu, Yong
AU - Tan, Chee-Wee
PY - 2019
Y1 - 2019
N2 - Images have been extensively employed in service e-tailing to overcome the intangible nature of services. Despite the importance of delineating the physical vibe where service is delivered, there is a paucity of research on how visual cues can be designed in images to communicate the actual consumption experience of a service offering and in turn, drive customers’ purchasing behavior. Synthesizing extant literature on service tangibility, we identify consumption process and outcome as two predominant dimensions of service consumption that entice purchase by enhancing the informativity of a service offering both associatively and epistemically. Additionally, we consider consumer’s reliance on service tangibility as an impetus that alters the power of visualizations. Conceiving human elements as the communicator that transmits consumption information, we employ computer vision techniques to extract human in the portal images of more than 299,000 localized service offerings and propose an experimental design for future investigations.
AB - Images have been extensively employed in service e-tailing to overcome the intangible nature of services. Despite the importance of delineating the physical vibe where service is delivered, there is a paucity of research on how visual cues can be designed in images to communicate the actual consumption experience of a service offering and in turn, drive customers’ purchasing behavior. Synthesizing extant literature on service tangibility, we identify consumption process and outcome as two predominant dimensions of service consumption that entice purchase by enhancing the informativity of a service offering both associatively and epistemically. Additionally, we consider consumer’s reliance on service tangibility as an impetus that alters the power of visualizations. Conceiving human elements as the communicator that transmits consumption information, we employ computer vision techniques to extract human in the portal images of more than 299,000 localized service offerings and propose an experimental design for future investigations.
KW - Service e-tailing
KW - Service tangibility
KW - Informativity
KW - Computer vision
KW - Service e-tailing
KW - Service tangibility
KW - Informativity
KW - Computer vision
M3 - Article in proceedings
BT - PACIS 2018 Proceedings
PB - Association for Information Systems. AIS Electronic Library (AISeL)
CY - Atlanta, GA
ER -