Memorable Customer Experiences: A Research Anthology

Adam Lindgreen (Editor), Joelle Vanhamme (Editor), Michael Beverland (Editor)

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationFarnham
PublisherGower Publishing
Number of pages272
ISBN (Print)9780566088681
Publication statusPublished - 2009
Externally publishedYes

Bibliographical note

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Cite this

Lindgreen, A., Vanhamme, J., & Beverland, M. (Eds.) (2009). Memorable Customer Experiences: A Research Anthology. Gower Publishing.