Mechanisms of Activating and Engaging Cultural Meaning Systems Across Cultures

Tore Kristensen, Kjell Grønhaug

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2003
Publication statusPublished - 2003
EventBrand Logic Recontre 2003. The Interdisciplinary Forum for Experts for Research in Brand Systems -
Duration: 30 Jun 2010 → …

Conference

ConferenceBrand Logic Recontre 2003. The Interdisciplinary Forum for Experts for Research in Brand Systems
Period30/06/2010 → …

Cite this

Kristensen, T., & Grønhaug, K. (2003). Mechanisms of Activating and Engaging Cultural Meaning Systems Across Cultures. Paper presented at Brand Logic Recontre 2003. The Interdisciplinary Forum for Experts for Research in Brand Systems, .