@conference{45251200c02211db9769000ea68e967b,
title = "Mechanisms of Activating and Engaging Cultural Meaning Systems Across Cultures",
keywords = "Kommunikationsteori, Interkulturel kommunikation, Kultur og markedsf{\o}ring, Branding",
author = "Tore Kristensen and Kjell Gr{\o}nhaug",
note = "Opstilling: 308.2 kri L{\o}be nr.: 032160 Sider: 61-67; Brand Logic Recontre 2003. The Interdisciplinary Forum for Experts for Research in Brand Systems ; Conference date: 30-06-2010",
year = "2003",
language = "English",
}