Meat Your Enemy: Animal Rights, Alignment and Radical Change

Glen Whelan, Jean-Pascal Gond

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    Abstract

    Radical change can be conceived in terms of the reconceiving of ontological distinctions, such as those separating humans from animals. In building on insights from French pragmatism, we suggest that, while no doubt very difficult, radical change can potentially be achieved by creating “alignment” between multiple “economies of worth” or “common worlds” (e.g., the market world of money, the industrial world of efficiency). Using recent campaigns by animal rights organizations as our case, we show how the design of “tests” (e.g., tests of profitability, tests of efficiency) can help align multiple common worlds in support for radical change. Our analysis contributes to the broader management and organization studies literatures by conceiving radical change in terms of changing ontological categorizations (e.g., human/animals vs. sentient/ non-sentient), and by proposing that radical social change agents can be helpfully conceived as opportunistically using events to cumulatively justify the change they desire overtime.
    Original languageEnglish
    JournalJournal of Management Inquiry
    Volume26
    Issue number2
    Pages (from-to)123-138
    Number of pages16
    ISSN1056-4926
    DOIs
    Publication statusPublished - Apr 2017

    Keywords

    • Alignment
    • Animal right
    • Common worlds
    • Economies of worth
    • Social change

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