Measuring Welfare with Massive Online Choice Experiments: A Brief Introduction

Erik Brynjolfsson, Felix Eggers, Avinash Gannamaneni

Research output: Contribution to journalJournal articleResearchpeer-review


GDP is a measure of production, and yet it is widely used as a proxy for well-being. It is particularly ill-suited for assessing the contributions of digital goods which are free to consumers and thus excluded from GDP measures. This underscores the need to develop new measures of well-being which can assess not only the contributions of digital goods but also welfare more generally. In Brynjolfsson, Eggers, and Gannamaneni (2017), we propose a new way of measuring consumer welfare using massive online choice experiments. This brief paper motivates the need for such an approach and introduces the method.
Original languageEnglish
JournalAEA Papers and Proceedings
Pages (from-to)473-476
Number of pages4
Publication statusPublished - May 2018
Externally publishedYes

Cite this