Measuring emotions in a marketing context

Research output: Contribution to journal › Journal article › Research › peer-review

Handle.net

@article{cfc0a0a0f8ad11db9160000ea68e967b,

title = "Measuring emotions in a marketing context",

keywords = "Brand equity, Brand names, Markedsf{\o}ring, Emotioner",

author = "Flemming Hansen and Christensen, \{Sverre Riis\} and Steen Lundsteen",

year = "2006",

language = "English",

volume = "2",

pages = "68--73",

journal = "Innovative Marketing",

issn = "1814-2427",

publisher = "LLC CPC Business Perspectives",

number = "2",

}