Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach

Tillmann Neben; Bo Sophia Xiao; Eric T. Lim; Chee-Wee Tan; Armin Heinzl

doi:10.1007/978-3-319-18702-0_20

Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach

Tillmann Neben, Bo Sophia Xiao, Eric T. Lim, Chee-Wee Tan, Armin Heinzl

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

Appeal refers to the positive emotional response to an aesthetic, beautiful, or in another way desirable stimulus. It is a recurring topic in information systems (IS) research, and is important for understanding many phenomena of user behavior and decision-making. While past IS research on appeal has relied predominantly on subjective self-rating scales, this research-in-progress paper proposes complementary objective measurement for appeal. We start by reviewing the linkages between the theoretical constructs related to appeal and their neurophysiological correlates. We then review past approaches to measuring appeal and discuss their characteristics. Finally, we arrive at a recommendation that builds on a combination of psychophysiology (EDA, facial EMG) and brain imaging (fNIRS).

Original language	English
Title of host publication	Information Systems and Neuroscience : Gmunden Retreat on NeuroIS 2015
Editors	Fred D. Davis, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adriane B. Randolph
Number of pages	9
Place of Publication	Cham
Publisher	Springer Science+Business Media
Publication date	2015
Pages	151-159
ISBN (Print)	9783319187013
ISBN (Electronic)	9783319187020
DOIs	https://doi.org/10.1007/978-3-319-18702-0_20
Publication status	Published - 2015
Event	Gmunden Retreat on NeuroIS 2015 - Gmunden Retreat, Gmunden, Austria Duration: 1 Jun 2015 → 3 Jun 2015 Conference number: 7 http://www.neurois.org/index.php?option=com_content&task=view&id=93&Itemid=110

Conference

Conference	Gmunden Retreat on NeuroIS 2015
Number	7
Location	Gmunden Retreat
Country/Territory	Austria
City	Gmunden
Period	01/06/2015 → 03/06/2015
Internet address	http://www.neurois.org/index.php?option=com_content&task=view&id=93&Itemid=110

Series	Lecture Notes in Information Systems and Organisation
Volume	10
ISSN	2195-4968

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10.1007/978-3-319-18702-0_20

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Neben, T., Xiao, B. S., Lim, E. T., Tan, C.-W., & Heinzl, A. (2015). Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach. In F. D. Davis, R. Riedl, J. vom Brocke, P.-M. Léger, & A. B. Randolph (Eds.), Information Systems and Neuroscience: Gmunden Retreat on NeuroIS 2015 (pp. 151-159). Springer Science+Business Media. https://doi.org/10.1007/978-3-319-18702-0_20

Neben, Tillmann ; Xiao, Bo Sophia ; Lim, Eric T. et al. / Measuring Appeal in Human Computer Interaction : A Cognitive Neuroscience-Based Approach. Information Systems and Neuroscience: Gmunden Retreat on NeuroIS 2015. editor / Fred D. Davis ; René Riedl ; Jan vom Brocke ; Pierre-Majorique Léger ; Adriane B. Randolph. Cham : Springer Science+Business Media, 2015. pp. 151-159 (Lecture Notes in Information Systems and Organisation, Vol. 10).

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title = "Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach",

abstract = "Appeal refers to the positive emotional response to an aesthetic, beautiful, or in another way desirable stimulus. It is a recurring topic in information systems (IS) research, and is important for understanding many phenomena of user behavior and decision-making. While past IS research on appeal has relied predominantly on subjective self-rating scales, this research-in-progress paper proposes complementary objective measurement for appeal. We start by reviewing the linkages between the theoretical constructs related to appeal and their neurophysiological correlates. We then review past approaches to measuring appeal and discuss their characteristics. Finally, we arrive at a recommendation that builds on a combination of psychophysiology (EDA, facial EMG) and brain imaging (fNIRS).",

author = "Tillmann Neben and Xiao, {Bo Sophia} and Lim, {Eric T.} and Chee-Wee Tan and Armin Heinzl",

year = "2015",

doi = "10.1007/978-3-319-18702-0_20",

language = "English",

isbn = "9783319187013",

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publisher = "Springer Science+Business Media",

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booktitle = "Information Systems and Neuroscience",

address = "Germany",

note = "Gmunden Retreat on NeuroIS 2015 ; Conference date: 01-06-2015 Through 03-06-2015",

url = "http://www.neurois.org/index.php?option=com_content&task=view&id=93&Itemid=110",

}

Neben, T, Xiao, BS, Lim, ET, Tan, C-W & Heinzl, A 2015, Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach. in FD Davis, R Riedl, J vom Brocke, P-M Léger & AB Randolph (eds), Information Systems and Neuroscience: Gmunden Retreat on NeuroIS 2015. Springer Science+Business Media, Cham, Lecture Notes in Information Systems and Organisation, vol. 10, pp. 151-159, Gmunden Retreat on NeuroIS 2015, Gmunden, Austria, 01/06/2015. https://doi.org/10.1007/978-3-319-18702-0_20

Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach. / Neben, Tillmann; Xiao, Bo Sophia; Lim, Eric T. et al.
Information Systems and Neuroscience: Gmunden Retreat on NeuroIS 2015. ed. / Fred D. Davis; René Riedl; Jan vom Brocke; Pierre-Majorique Léger; Adriane B. Randolph. Cham: Springer Science+Business Media, 2015. p. 151-159 (Lecture Notes in Information Systems and Organisation, Vol. 10).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Measuring Appeal in Human Computer Interaction

T2 - Gmunden Retreat on NeuroIS 2015

AU - Neben, Tillmann

AU - Xiao, Bo Sophia

AU - Lim, Eric T.

AU - Tan, Chee-Wee

AU - Heinzl, Armin

N1 - Conference code: 7

PY - 2015

Y1 - 2015

N2 - Appeal refers to the positive emotional response to an aesthetic, beautiful, or in another way desirable stimulus. It is a recurring topic in information systems (IS) research, and is important for understanding many phenomena of user behavior and decision-making. While past IS research on appeal has relied predominantly on subjective self-rating scales, this research-in-progress paper proposes complementary objective measurement for appeal. We start by reviewing the linkages between the theoretical constructs related to appeal and their neurophysiological correlates. We then review past approaches to measuring appeal and discuss their characteristics. Finally, we arrive at a recommendation that builds on a combination of psychophysiology (EDA, facial EMG) and brain imaging (fNIRS).

AB - Appeal refers to the positive emotional response to an aesthetic, beautiful, or in another way desirable stimulus. It is a recurring topic in information systems (IS) research, and is important for understanding many phenomena of user behavior and decision-making. While past IS research on appeal has relied predominantly on subjective self-rating scales, this research-in-progress paper proposes complementary objective measurement for appeal. We start by reviewing the linkages between the theoretical constructs related to appeal and their neurophysiological correlates. We then review past approaches to measuring appeal and discuss their characteristics. Finally, we arrive at a recommendation that builds on a combination of psychophysiology (EDA, facial EMG) and brain imaging (fNIRS).

U2 - 10.1007/978-3-319-18702-0_20

DO - 10.1007/978-3-319-18702-0_20

M3 - Article in proceedings

SN - 9783319187013

T3 - Lecture Notes in Information Systems and Organisation

SP - 151

EP - 159

BT - Information Systems and Neuroscience

A2 - Davis, Fred D.

A2 - Riedl, René

A2 - vom Brocke, Jan

A2 - Léger, Pierre-Majorique

A2 - Randolph, Adriane B.

PB - Springer Science+Business Media

CY - Cham

Y2 - 1 June 2015 through 3 June 2015

ER -

Neben T, Xiao BS, Lim ET, Tan CW, Heinzl A. Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach. In Davis FD, Riedl R, vom Brocke J, Léger PM, Randolph AB, editors, Information Systems and Neuroscience: Gmunden Retreat on NeuroIS 2015. Cham: Springer Science+Business Media. 2015. p. 151-159. (Lecture Notes in Information Systems and Organisation, Vol. 10). doi: 10.1007/978-3-319-18702-0_20