Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach

Tillmann Neben, Bo Sophia Xiao, Eric T. Lim, Chee-Wee Tan, Armin Heinzl

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    Appeal refers to the positive emotional response to an aesthetic, beautiful, or in another way desirable stimulus. It is a recurring topic in information systems (IS) research, and is important for understanding many phenomena of user behavior and decision-making. While past IS research on appeal has relied predominantly on subjective self-rating scales, this research-in-progress paper proposes complementary objective measurement for appeal. We start by reviewing the linkages between the theoretical constructs related to appeal and their neurophysiological correlates. We then review past approaches to measuring appeal and discuss their characteristics. Finally, we arrive at a recommendation that builds on a combination of psychophysiology (EDA, facial EMG) and brain imaging (fNIRS).
    Original languageEnglish
    Title of host publicationInformation Systems and Neuroscience : Gmunden Retreat on NeuroIS 2015
    EditorsFred D. Davis, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adriane B. Randolph
    Number of pages9
    Place of PublicationCham
    PublisherSpringer Science+Business Media
    Publication date2015
    ISBN (Print)9783319187013
    ISBN (Electronic)9783319187020
    Publication statusPublished - 2015
    EventGmunden Retreat on NeuroIS 2015 - Gmunden Retreat, Gmunden, Austria
    Duration: 1 Jun 20153 Jun 2015
    Conference number: 7


    ConferenceGmunden Retreat on NeuroIS 2015
    LocationGmunden Retreat
    Internet address
    SeriesLecture Notes in Information Systems and Organisation

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