Measuring and Managing Brand Equity: A Study with Focus on Product and Service Quality in Banking

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	International Journal of Quality and Service Sciences
Volume	2
Issue number	3
Pages (from-to)	300-316
Number of pages	316
ISSN	1756-669X
DOIs	https://doi.org/10.1108/17566691011090044
Publication status	Published - 2010

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@article{98e7f52c95824087b473ab314b39d0a5,

title = "Measuring and Managing Brand Equity: A Study with Focus on Product and Service Quality in Banking",

author = "Anne Martensen and Lars Gr{\o}nholdt",

year = "2010",

doi = "10.1108/17566691011090044",

language = "English",

volume = "2",

pages = "300--316",

journal = "International Journal of Quality and Service Sciences",

issn = "1756-669X",

publisher = "Emerald Group Publishing",

number = "3",

}

TY - JOUR

T1 - Measuring and Managing Brand Equity

T2 - A Study with Focus on Product and Service Quality in Banking

AU - Martensen, Anne

AU - Grønholdt, Lars

PY - 2010

Y1 - 2010

U2 - 10.1108/17566691011090044

DO - 10.1108/17566691011090044

M3 - Journal article

SN - 1756-669X

VL - 2

SP - 300

EP - 316

JO - International Journal of Quality and Service Sciences

JF - International Journal of Quality and Service Sciences

IS - 3

ER -