Measurement and Management of Brand Equity

Anne Martensen; Lars Grønholdt

Measurement and Management of Brand Equity

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004
Editors	Andy Neely (et.al)
Publication date	2004
Pages	635-642
Publication status	Published - 2004
Event	International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC) - Edinburg, United Kingdom Duration: 28 Jul 2004 → 30 Jul 2004 Conference number: 4

Conference

Conference	International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC)
Number	4
Country/Territory	United Kingdom
City	Edinburg
Period	28/07/2004 → 30/07/2004

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Cite this

@inproceedings{f9488ed0c02011db9769000ea68e967b,

title = "Measurement and Management of Brand Equity",

keywords = "Branding, Brand equity",

author = "Anne Martensen and Lars Gr{\o}nholdt",

note = "Opstilling: 659.18 mar L{\o}be nr.: 0410130; International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC) ; Conference date: 28-07-2004 Through 30-07-2004",

year = "2004",

language = "English",

pages = "635--642",

editor = "{Neely (et.al)}, Andy",

booktitle = "Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004",

}

Martensen, A & Grønholdt, L 2004, Measurement and Management of Brand Equity. in A Neely (et.al) (ed.), Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004. pp. 635-642, International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), Edinburg, United Kingdom, 28/07/2004.

Measurement and Management of Brand Equity. / Martensen, Anne; Grønholdt, Lars.
Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004. ed. / Andy Neely (et.al). 2004. p. 635-642.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

TY - GEN

T1 - Measurement and Management of Brand Equity

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Conference code: 4

PY - 2004

Y1 - 2004

KW - Branding

KW - Brand equity

M3 - Article in proceedings

SP - 635

EP - 642

BT - Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004

A2 - Neely (et.al), Andy

T2 - International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC)

Y2 - 28 July 2004 through 30 July 2004

ER -