Measurement and Management of Brand Equity

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationPerformance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004
EditorsAndy Neely (et.al)
Publication date2004
Pages635-642
Publication statusPublished - 2004
EventInternational Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC) - Edinburg, United Kingdom
Duration: 28 Jul 200430 Jul 2004
Conference number: 4

Conference

ConferenceInternational Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC)
Number4
CountryUnited Kingdom
CityEdinburg
Period28/07/200430/07/2004

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