Means-End Chains and Laddering: An Inventory of Problems and an Agenda for Research

Klaus G. Grunert, Suzanne C. Beckmann, Elin Sørensen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationUnderstanding consumer decision making
EditorsThomas J. Reynolds, Jerry C. Olson
Publication date2000
Publication statusPublished - 2000

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