Means-end chains analysis online

Suzanne C. Beckmann; Morten Schrøder

Means-end chains analysis online

Suzanne C. Beckmann, Morten Schrøder

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2004
Publication status	Published - 2004
Event	Marketing: Where Science meets Practice - Esomer, Warshaw, Poland Duration: 10 Oct 2004 → 12 Oct 2004

Conference

Conference	Marketing: Where Science meets Practice
Country/Territory	Poland
City	Esomer, Warshaw
Period	10/10/2004 → 12/10/2004

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Persistent link

Cite this

@conference{1f8c3e20c02111db9769000ea68e967b,

title = "Means-end chains analysis online",

keywords = "Produktinformation, Produkter, Indk{\o}b, F{\ae}rdigretter, Forbrugeradf{\ae}rd, Internet, MEC, laddering",

author = "Beckmann, {Suzanne C.} and Morten Schr{\o}der",

note = "Opstilling: 658.804 bec L{\o}be nr.: 048922 Sider: 241-253; Marketing: Where Science meets Practice ; Conference date: 10-10-2004 Through 12-10-2004",

year = "2004",

language = "English",

}

TY - CONF

T1 - Means-end chains analysis online

AU - Beckmann, Suzanne C.

AU - Schrøder, Morten

N1 - Opstilling: 658.804 bec Løbe nr.: 048922 Sider: 241-253

PY - 2004

Y1 - 2004

KW - Produktinformation

KW - Produkter

KW - Indkøb

KW - Færdigretter

KW - Forbrugeradfærd

KW - Internet

KW - MEC

KW - laddering

M3 - Paper

T2 - Marketing: Where Science meets Practice

Y2 - 10 October 2004 through 12 October 2004

ER -