Means-end chains analysis online

Suzanne C. Beckmann, Morten Schrøder

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2004
    Publication statusPublished - 2004
    EventMarketing: Where Science meets Practice - Esomer, Warshaw, Poland
    Duration: 10 Oct 200412 Oct 2004

    Conference

    ConferenceMarketing: Where Science meets Practice
    CountryPoland
    CityEsomer, Warshaw
    Period10/10/200412/10/2004

    Cite this

    Beckmann, S. C., & Schrøder, M. (2004). Means-end chains analysis online. Paper presented at Marketing: Where Science meets Practice, Esomer, Warshaw, Poland.
    Beckmann, Suzanne C. ; Schrøder, Morten. / Means-end chains analysis online. Paper presented at Marketing: Where Science meets Practice, Esomer, Warshaw, Poland.
    @conference{1f8c3e20c02111db9769000ea68e967b,
    title = "Means-end chains analysis online",
    keywords = "Produktinformation, Produkter, Indk{\o}b, F{\ae}rdigretter, Forbrugeradf{\ae}rd, Internet, MEC, laddering",
    author = "Beckmann, {Suzanne C.} and Morten Schr{\o}der",
    note = "Opstilling: 658.804 bec L{\o}be nr.: 048922 Sider: 241-253; null ; Conference date: 10-10-2004 Through 12-10-2004",
    year = "2004",
    language = "English",

    }

    Beckmann, SC & Schrøder, M 2004, 'Means-end chains analysis online' Paper presented at, Esomer, Warshaw, Poland, 10/10/2004 - 12/10/2004, .

    Means-end chains analysis online. / Beckmann, Suzanne C.; Schrøder, Morten.

    2004. Paper presented at Marketing: Where Science meets Practice, Esomer, Warshaw, Poland.

    Research output: Contribution to conferencePaperResearch

    TY - CONF

    T1 - Means-end chains analysis online

    AU - Beckmann, Suzanne C.

    AU - Schrøder, Morten

    N1 - Opstilling: 658.804 bec Løbe nr.: 048922 Sider: 241-253

    PY - 2004

    Y1 - 2004

    KW - Produktinformation

    KW - Produkter

    KW - Indkøb

    KW - Færdigretter

    KW - Forbrugeradfærd

    KW - Internet

    KW - MEC

    KW - laddering

    M3 - Paper

    ER -

    Beckmann SC, Schrøder M. Means-end chains analysis online. 2004. Paper presented at Marketing: Where Science meets Practice, Esomer, Warshaw, Poland.