Means-end chains analysis online

Suzanne C. Beckmann, Morten Schrøder

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2004
    Publication statusPublished - 2004
    EventMarketing: Where Science meets Practice - Esomer, Warshaw, Poland
    Duration: 10 Oct 200412 Oct 2004

    Conference

    ConferenceMarketing: Where Science meets Practice
    CountryPoland
    CityEsomer, Warshaw
    Period10/10/200412/10/2004

    Cite this

    Beckmann, S. C., & Schrøder, M. (2004). Means-end chains analysis online. Paper presented at Marketing: Where Science meets Practice, Esomer, Warshaw, Poland.