Matching high-tech and high-touch in supplier-customer relationships

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	European Journal of Marketing
Volume	40
Issue number	3/4
Pages (from-to)	292-310
ISSN	0309-0566
Publication status	Published - 2006

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@article{ec2a08d0f8ad11db9160000ea68e967b,

title = "Matching high-tech and high-touch in supplier-customer relationships",

keywords = "B2B-markedsf{\o}ring, Organisationers k{\o}bsadf{\ae}rd, Leverand{\o}rsamarbejde, Underleverand{\o}rer",

author = "Thomas Ritter and Achim Walter",

year = "2006",

language = "English",

volume = "40",

pages = "292--310",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

number = "3/4",

}

TY - JOUR

T1 - Matching high-tech and high-touch in supplier-customer relationships

AU - Ritter, Thomas

AU - Walter, Achim

PY - 2006

Y1 - 2006

KW - B2B-markedsføring

KW - Organisationers købsadfærd

KW - Leverandørsamarbejde

KW - Underleverandører

M3 - Journal article

SN - 0309-0566

VL - 40

SP - 292

EP - 310

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 3/4

ER -