Matching high-tech and high-touch in supplier-customer relationships

Thomas Ritter, Achim Walter

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalEuropean Journal of Marketing
Volume40
Issue number3/4
Pages (from-to)292-310
ISSN0309-0566
Publication statusPublished - 2006

Cite this

@article{ec2a08d0f8ad11db9160000ea68e967b,
title = "Matching high-tech and high-touch in supplier-customer relationships",
keywords = "B2B-markedsf{\o}ring, Organisationers k{\o}bsadf{\ae}rd, Leverand{\o}rsamarbejde, Underleverand{\o}rer",
author = "Thomas Ritter and Achim Walter",
year = "2006",
language = "English",
volume = "40",
pages = "292--310",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "JAI Press",
number = "3/4",

}

Matching high-tech and high-touch in supplier-customer relationships. / Ritter, Thomas; Walter, Achim.

In: European Journal of Marketing, Vol. 40, No. 3/4, 2006, p. 292-310.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Matching high-tech and high-touch in supplier-customer relationships

AU - Ritter, Thomas

AU - Walter, Achim

PY - 2006

Y1 - 2006

KW - B2B-markedsføring

KW - Organisationers købsadfærd

KW - Leverandørsamarbejde

KW - Underleverandører

M3 - Journal article

VL - 40

SP - 292

EP - 310

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 3/4

ER -