Original language | English |
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Title of host publication | The Rise of Marketing and Market Research |
Editors | Hartmut Berghoff, Philip Scranton, Uwe Spiekermann |
Place of Publication | New York |
Publisher | Palgrave Macmillan |
Publication date | 2012 |
Pages | 171-192 |
Chapter | 8 |
ISBN (Print) | 9780230341067, 9781137179265 |
ISBN (Electronic) | 9781137071286 |
Publication status | Published - 2012 |
Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review