Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

LanguageEnglish
Title of host publicationThe Rise of Marketing and Market Research
EditorsHartmut Berghoff, Philip Scranton, Uwe Spiekermann
Place of PublicationNew York
PublisherPalgrave Macmillan
Date2012
Pages171-192
Chapter8
ISBN (Print)9780230341067, 9781137179265
ISBN (Electronic)9781137071286
StatePublished - 2012

Cite this

Schwarzkopf, S. (2012). Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955 . In H. Berghoff, . P. Scranton, & U. Spiekermann (Eds.), The Rise of Marketing and Market Research (pp. 171-192). New York: Palgrave Macmillan.
Schwarzkopf, Stefan. / Markets, Consumers, and the State : The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955 . The Rise of Marketing and Market Research . editor / Hartmut Berghoff ; Philip Scranton ; Uwe Spiekermann . New York : Palgrave Macmillan, 2012. pp. 171-192
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Schwarzkopf, S 2012, Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955 . in H Berghoff, P Scranton & U Spiekermann (eds), The Rise of Marketing and Market Research . Palgrave Macmillan, New York, pp. 171-192.

Markets, Consumers, and the State : The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955 . / Schwarzkopf, Stefan.

The Rise of Marketing and Market Research . ed. / Hartmut Berghoff; Philip Scranton; Uwe Spiekermann . New York : Palgrave Macmillan, 2012. p. 171-192.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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Schwarzkopf S. Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955 . In Berghoff H, Scranton P, Spiekermann U, editors, The Rise of Marketing and Market Research . New York: Palgrave Macmillan. 2012. p. 171-192.