Marketing's role for firm's renewal and innovation capability

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Strategic market creation : A new perspective on marketing and innovation management
Editors	Karin Tollin, Antonella Carù
Place of Publication	Hoboken, NJ
Publisher	Wiley
Publication date	2008
Pages	124-157
ISBN (Print)	9780470725092
Publication status	Published - 2008

Handle.net

@inbook{0d0a63b0950611dd9e9b000ea68e967b,

title = "Marketing's role for firm's renewal and innovation capability",

keywords = "markedsf{\o}ring, innovation",

author = "Karin Tollin and Richard Jones",

note = "Trykt i l{\o}benr. 083853",

year = "2008",

language = "English",

isbn = "9780470725092",

pages = "124--157",

editor = "Karin Tollin and Antonella Car{\`u}",

booktitle = "Strategic market creation",

publisher = "Wiley",

}