Marketing's role for firm's renewal and innovation capability

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic market creation : A new perspective on marketing and innovation management
EditorsKarin Tollin, Antonella Carù
Place of PublicationHoboken, NJ
PublisherWiley
Publication date2008
Pages124-157
ISBN (Print)9780470725092
Publication statusPublished - 2008

Cite this

Tollin, K., & Jones, R. (2008). Marketing's role for firm's renewal and innovation capability. In K. Tollin, & A. Carù (Eds.), Strategic market creation: A new perspective on marketing and innovation management (pp. 124-157). Hoboken, NJ: Wiley.
Tollin, Karin ; Jones, Richard. / Marketing's role for firm's renewal and innovation capability. Strategic market creation: A new perspective on marketing and innovation management. editor / Karin Tollin ; Antonella Carù. Hoboken, NJ : Wiley, 2008. pp. 124-157
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Tollin, K & Jones, R 2008, Marketing's role for firm's renewal and innovation capability. in K Tollin & A Carù (eds), Strategic market creation: A new perspective on marketing and innovation management. Wiley, Hoboken, NJ, pp. 124-157.

Marketing's role for firm's renewal and innovation capability. / Tollin, Karin; Jones, Richard.

Strategic market creation: A new perspective on marketing and innovation management. ed. / Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley, 2008. p. 124-157.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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AU - Jones, Richard

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KW - innovation

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SN - 9780470725092

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BT - Strategic market creation

A2 - Tollin, Karin

A2 - Carù, Antonella

PB - Wiley

CY - Hoboken, NJ

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Tollin K, Jones R. Marketing's role for firm's renewal and innovation capability. In Tollin K, Carù A, editors, Strategic market creation: A new perspective on marketing and innovation management. Hoboken, NJ: Wiley. 2008. p. 124-157