Original language | English |
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Title of host publication | Strategic market creation : A new perspective on marketing and innovation management |
Editors | Karin Tollin, Antonella Carù |
Place of Publication | Hoboken, NJ |
Publisher | Wiley |
Publication date | 2008 |
Pages | 124-157 |
ISBN (Print) | 9780470725092 |
Publication status | Published - 2008 |
Marketing's role for firm's renewal and innovation capability
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review