Marketing's role for firm's renewal and innovation capability

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic market creation : A new perspective on marketing and innovation management
EditorsKarin Tollin, Antonella Carù
Place of PublicationHoboken, NJ
PublisherWiley
Publication date2008
Pages124-157
ISBN (Print)9780470725092
Publication statusPublished - 2008

Cite this

Tollin, K., & Jones, R. (2008). Marketing's role for firm's renewal and innovation capability. In K. Tollin, & A. Carù (Eds.), Strategic market creation: A new perspective on marketing and innovation management (pp. 124-157). Wiley.