Marketing's Role for Firms' Renewal and Innovation Capability

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic Market Creation
Editors Karin Tollin, Antonella Carù
Place of PublicationChichester
PublisherWiley
Publication date2008
Pages124-157
Chapter6
ISBN (Print)9780470725092
Publication statusPublished - 2008

Cite this

Jones, R., & Tollin, K. (2008). Marketing's Role for Firms' Renewal and Innovation Capability. In K. Tollin, & A. Carù (Eds.), Strategic Market Creation (pp. 124-157). Chichester: Wiley.
Jones, Richard ; Tollin, Karin. / Marketing's Role for Firms' Renewal and Innovation Capability. Strategic Market Creation. editor / Karin Tollin ; Antonella Carù. Chichester : Wiley, 2008. pp. 124-157
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Jones, R & Tollin, K 2008, Marketing's Role for Firms' Renewal and Innovation Capability. in K Tollin & A Carù (eds), Strategic Market Creation. Wiley, Chichester, pp. 124-157.

Marketing's Role for Firms' Renewal and Innovation Capability. / Jones, Richard; Tollin, Karin.

Strategic Market Creation. ed. / Karin Tollin; Antonella Carù. Chichester : Wiley, 2008. p. 124-157.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Marketing's Role for Firms' Renewal and Innovation Capability

AU - Jones, Richard

AU - Tollin, Karin

PY - 2008

Y1 - 2008

M3 - Book chapter

SN - 9780470725092

SP - 124

EP - 157

BT - Strategic Market Creation

A2 - Tollin, Karin

A2 - Carù, Antonella

PB - Wiley

CY - Chichester

ER -

Jones R, Tollin K. Marketing's Role for Firms' Renewal and Innovation Capability. In Tollin K, Carù A, editors, Strategic Market Creation. Chichester: Wiley. 2008. p. 124-157