Marketing's Role for Firms' Renewal and Innovation Capability

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Handle.net

@inbook{af0c5403c23546308013f132431f3061,

title = "Marketing's Role for Firms' Renewal and Innovation Capability",

author = "Richard Jones and Karin Tollin",

year = "2008",

language = "English",

isbn = "9780470725092 ",

pages = "124--157",

editor = "Tollin, { Karin} and Antonella Car{\`u}",

booktitle = "Strategic Market Creation",

publisher = "Wiley",

}