| Original language | Danish |
|---|---|
| Title of host publication | CRM 7.0 - AI, CX & Data : De ustyrlige kunder i en digital tidsalder |
| Place of Publication | Rungsted Kyst |
| Publisher | Efficiens |
| Publication date | 2024 |
| Pages | 38-50 |
| Chapter | 3 |
| ISBN (Print) | 9788799571482 |
| Publication status | Published - 2024 |
Marketing Review 2004-2024
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication