Marketing Redefined: Changes and Callenges

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalMarketing Review
Volume5
Issue number2
Pages (from-to)101-109
Number of pages8
ISSN1469-347X
Publication statusPublished - 2005

Cite this

@article{9b9f50d0dd1611db84f6000ea68e967b,
title = "Marketing Redefined: Changes and Callenges",
keywords = "Videnskabsteori, Markedsf{\o}ring",
author = "Lars Gr{\o}nholdt and Anne Martensen",
year = "2005",
language = "English",
volume = "5",
pages = "101--109",
journal = "Marketing Review",
issn = "1469-347X",
publisher = "Westburn Publishers Ltd.",
number = "2",

}

Marketing Redefined : Changes and Callenges. / Grønholdt, Lars; Martensen, Anne.

In: Marketing Review, Vol. 5, No. 2, 2005, p. 101-109.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Marketing Redefined

T2 - Changes and Callenges

AU - Grønholdt, Lars

AU - Martensen, Anne

PY - 2005

Y1 - 2005

KW - Videnskabsteori

KW - Markedsføring

M3 - Journal article

VL - 5

SP - 101

EP - 109

JO - Marketing Review

JF - Marketing Review

SN - 1469-347X

IS - 2

ER -