Marketing Redefined: Changes and Callenges

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@article{9b9f50d0dd1611db84f6000ea68e967b,

title = "Marketing Redefined: Changes and Callenges",

keywords = "Videnskabsteori, Markedsf{\o}ring",

author = "Lars Gr{\o}nholdt and Anne Martensen",

year = "2005",

language = "English",

volume = "5",

pages = "101--109",

journal = "Marketing Review",

issn = "1469-347X",

publisher = "Westburn Publishers",

number = "2",

}