Marketing, Realism and Reality: A Plea for Putting More 'Ideology' into Historical Research in Marketing

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    Original languageEnglish
    JournalJournal of Macromarketing
    Volume31
    Issue number1
    Pages (from-to)105-108
    Number of pages4
    ISSN0276-1467
    DOIs
    Publication statusPublished - Mar 2011

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