| Language | English |
|---|---|
| Journal | Journal of Macromarketing |
| Volume | 31 |
| Issue number | 1 |
| Pages | 105-108 |
| Number of pages | 4 |
| ISSN | 0276-1467 |
| DOIs |
|
| State | Published - Mar 2011 |
Cite this
@article{1844ee8fa6bc44e190f35e6d518aeaf8,
title = "Marketing, Realism and Reality: A Plea for Putting More 'Ideology' into Historical Research in Marketing",
author = "Stefan Schwarzkopf",
year = "2011",
month = "3",
doi = "10.1177/0276146710386961",
language = "English",
volume = "31",
pages = "105--108",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "Sage Publications, Inc.",
number = "1",
}
Schwarzkopf, S 2011, 'Marketing, Realism and Reality: A Plea for Putting More 'Ideology' into Historical Research in Marketing' Journal of Macromarketing, vol. 31, no. 1, pp. 105-108. DOI: 10.1177/0276146710386961
Marketing, Realism and Reality : A Plea for Putting More 'Ideology' into Historical Research in Marketing. / Schwarzkopf, Stefan.
In: Journal of Macromarketing, Vol. 31, No. 1, 03.2011, p. 105-108.Research output: Contribution to journal › Comment/debate › Research › peer-review
TY - JOUR
T1 - Marketing, Realism and Reality
T2 - Journal of Macromarketing
AU - Schwarzkopf,Stefan
PY - 2011/3
Y1 - 2011/3
U2 - 10.1177/0276146710386961
DO - 10.1177/0276146710386961
M3 - Comment/debate
VL - 31
SP - 105
EP - 108
JO - Journal of Macromarketing
JF - Journal of Macromarketing
SN - 0276-1467
IS - 1
ER -
Schwarzkopf S. Marketing, Realism and Reality: A Plea for Putting More 'Ideology' into Historical Research in Marketing. Journal of Macromarketing. 2011 Mar;31(1):105-108. Available from, DOI: 10.1177/0276146710386961