Original language | English |
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Journal | Journal of Macromarketing |
Volume | 31 |
Issue number | 1 |
Pages (from-to) | 105-108 |
Number of pages | 4 |
ISSN | 0276-1467 |
DOIs |
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Publication status | Published - Mar 2011 |
Marketing, Realism and Reality: A Plea for Putting More 'Ideology' into Historical Research in Marketing
Research output: Contribution to journal › Comment/debate › Research › peer-review