Marketing, Realism and Reality: A Plea for Putting More 'Ideology' into Historical Research in Marketing

Research output: Contribution to journalComment/debateResearchpeer-review

Original languageEnglish
JournalJournal of Macromarketing
Volume31
Issue number1
Pages (from-to)105-108
Number of pages4
ISSN0276-1467
DOIs
Publication statusPublished - Mar 2011

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