Marketing, Realism and Reality: A Plea for Putting More 'Ideology' into Historical Research in Marketing

Research output: Contribution to journalComment/debateResearchpeer-review

LanguageEnglish
JournalJournal of Macromarketing
Volume31
Issue number1
Pages105-108
Number of pages4
ISSN0276-1467
DOIs
StatePublished - Mar 2011

Cite this

@article{1844ee8fa6bc44e190f35e6d518aeaf8,
title = "Marketing, Realism and Reality: A Plea for Putting More 'Ideology' into Historical Research in Marketing",
author = "Stefan Schwarzkopf",
year = "2011",
month = "3",
doi = "10.1177/0276146710386961",
language = "English",
volume = "31",
pages = "105--108",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "Sage Publications, Inc.",
number = "1",

}

Marketing, Realism and Reality : A Plea for Putting More 'Ideology' into Historical Research in Marketing. / Schwarzkopf, Stefan.

In: Journal of Macromarketing, Vol. 31, No. 1, 03.2011, p. 105-108.

Research output: Contribution to journalComment/debateResearchpeer-review

TY - JOUR

T1 - Marketing, Realism and Reality

T2 - Journal of Macromarketing

AU - Schwarzkopf,Stefan

PY - 2011/3

Y1 - 2011/3

U2 - 10.1177/0276146710386961

DO - 10.1177/0276146710386961

M3 - Comment/debate

VL - 31

SP - 105

EP - 108

JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

IS - 1

ER -