Marketing, Realism and Reality: A Plea for Putting More 'Ideology' into Historical Research in Marketing

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@article{1844ee8fa6bc44e190f35e6d518aeaf8,

title = "Marketing, Realism and Reality: A Plea for Putting More 'Ideology' into Historical Research in Marketing",

author = "Stefan Schwarzkopf",

year = "2011",

month = mar,

doi = "10.1177/0276146710386961",

language = "English",

volume = "31",

pages = "105--108",

journal = "Journal of Macromarketing",

issn = "0276-1467",

publisher = "SAGE Publications",

number = "1",

}