Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry

Anne Martensen, Jan Mouritsen, Christine Madelene Bentzen, Thora Kristine Sørensen

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2015
Number of pages16
Publication statusPublished - 2015
EventThe 2nd International Conference on Contemporary Marketing Issues - The Titania Hotel, Athens, Athen, Greece
Duration: 18 Jun 201420 Jun 2014
Conference number: 2
http://www.mkt.teithe.gr/iccmi2014/ConferenceChairs.html

Conference

ConferenceThe 2nd International Conference on Contemporary Marketing Issues
Number2
LocationThe Titania Hotel, Athens
CountryGreece
CityAthen
Period18/06/201420/06/2014
Internet address

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