Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry

Anne Martensen, Jan Mouritsen, Christine Madelene Bentzen, Thora Kristine Sørensen

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2015
Number of pages16
Publication statusPublished - 2015
EventThe 2nd International Conference on Contemporary Marketing Issues - The Titania Hotel, Athens, Athen, Greece
Duration: 18 Jun 201420 Jun 2014
Conference number: 2
http://www.mkt.teithe.gr/iccmi2014/ConferenceChairs.html

Conference

ConferenceThe 2nd International Conference on Contemporary Marketing Issues
Number2
LocationThe Titania Hotel, Athens
CountryGreece
CityAthen
Period18/06/201420/06/2014
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Martensen, A., Mouritsen, J., Bentzen, C. M., & Sørensen, T. K. (2015). Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry. Paper presented at The 2nd International Conference on Contemporary Marketing Issues, Athen, Greece.
Martensen, Anne ; Mouritsen, Jan ; Bentzen, Christine Madelene ; Sørensen, Thora Kristine. / Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry. Paper presented at The 2nd International Conference on Contemporary Marketing Issues, Athen, Greece.16 p.
@conference{9e3c5650062143bb8d7f42320f666654,
title = "Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry",
author = "Anne Martensen and Jan Mouritsen and Bentzen, {Christine Madelene} and S{\o}rensen, {Thora Kristine}",
note = "CBS Library does not have access to the material; null ; Conference date: 18-06-2014 Through 20-06-2014",
year = "2015",
language = "English",
url = "http://www.mkt.teithe.gr/iccmi2014/ConferenceChairs.html",

}

Martensen, A, Mouritsen, J, Bentzen, CM & Sørensen, TK 2015, 'Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry' Paper presented at, Athen, Greece, 18/06/2014 - 20/06/2014, .

Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry. / Martensen, Anne; Mouritsen, Jan; Bentzen, Christine Madelene; Sørensen, Thora Kristine.

2015. Paper presented at The 2nd International Conference on Contemporary Marketing Issues, Athen, Greece.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry

AU - Martensen, Anne

AU - Mouritsen, Jan

AU - Bentzen, Christine Madelene

AU - Sørensen, Thora Kristine

N1 - CBS Library does not have access to the material

PY - 2015

Y1 - 2015

M3 - Paper

ER -

Martensen A, Mouritsen J, Bentzen CM, Sørensen TK. Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry. 2015. Paper presented at The 2nd International Conference on Contemporary Marketing Issues, Athen, Greece.