Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry

Anne Martensen, Jan Mouritsen, Christine Madelene Bentzen, Thora Kristine Sørensen

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2015
Number of pages	16
Publication status	Published - 2015
Event	The 2nd International Conference on Contemporary Marketing Issues - The Titania Hotel, Athens, Athen, Greece Duration: 18 Jun 2014 → 20 Jun 2014 Conference number: 2 http://www.mkt.teithe.gr/iccmi2014/ConferenceChairs.html

Conference	The 2nd International Conference on Contemporary Marketing Issues
Number	2
Location	The Titania Hotel, Athens
Country/Territory	Greece
City	Athen
Period	18/06/2014 → 20/06/2014
Internet address	http://www.mkt.teithe.gr/iccmi2014/ConferenceChairs.html

Handle.net

@conference{9e3c5650062143bb8d7f42320f666654,

title = "Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry",

author = "Anne Martensen and Jan Mouritsen and Bentzen, {Christine Madelene} and S{\o}rensen, {Thora Kristine}",

year = "2015",

language = "English",

note = "The 2nd International Conference on Contemporary Marketing Issues ; Conference date: 18-06-2014 Through 20-06-2014",

url = "http://www.mkt.teithe.gr/iccmi2014/ConferenceChairs.html",

}

TY - CONF

T1 - Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry

AU - Martensen, Anne

AU - Mouritsen, Jan

AU - Bentzen, Christine Madelene

AU - Sørensen, Thora Kristine

N1 - Conference code: 2

PY - 2015

Y1 - 2015

M3 - Paper

T2 - The 2nd International Conference on Contemporary Marketing Issues

Y2 - 18 June 2014 through 20 June 2014

ER -