Abstract
Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009
| Original language | English |
|---|---|
| Journal | European Journal of Marketing |
| Volume | 46 |
| Issue number | 1/2 |
| Pages (from-to) | 306-308 |
| Number of pages | 3 |
| ISSN | 0309-0566 |
| Publication status | Published - 2012 |