Marketing Management: A Contemporary Perspective

Research output: Contribution to journalBook reviewResearchpeer-review

Abstract

Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009
Original languageEnglish
JournalEuropean Journal of Marketing
Volume46
Issue number1/2
Pages (from-to)306-308
Number of pages3
ISSN0309-0566
Publication statusPublished - 2012

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