Marketing Management: A Contemporary Perspective

Research output: Contribution to journalBook reviewResearchpeer-review

Abstract

Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009
Original languageEnglish
JournalEuropean Journal of Marketing
Volume46
Issue number1/2
Pages (from-to)306-308
Number of pages3
ISSN0309-0566
Publication statusPublished - 2012

Cite this

@article{819c5711eb334678bd5529c2ffd1ea9b,
title = "Marketing Management: A Contemporary Perspective",
abstract = "Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009",
author = "Ricky Wilke",
note = "Published online in Dec. 2011",
year = "2012",
language = "English",
volume = "46",
pages = "306--308",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing",
number = "1/2",

}

Marketing Management : A Contemporary Perspective. / Wilke, Ricky.

In: European Journal of Marketing, Vol. 46, No. 1/2, 2012, p. 306-308.

Research output: Contribution to journalBook reviewResearchpeer-review

TY - JOUR

T1 - Marketing Management

T2 - A Contemporary Perspective

AU - Wilke, Ricky

N1 - Published online in Dec. 2011

PY - 2012

Y1 - 2012

N2 - Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009

AB - Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009

M3 - Book review

VL - 46

SP - 306

EP - 308

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 1/2

ER -