| Original language | English |
|---|
| Place of Publication | Harlow |
|---|---|
| Publisher | Pearson Education |
| Edition | 5. |
| Number of pages | 771 |
| ISBN (Print) | 9781292727035 |
| ISBN (Electronic) | 9781292736693, 9781292741635, 9781292473666 |
| Publication status | Published - 2024 |
Marketing Management
Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
Research output: Book/Report › Book › Research › peer-review