Marketing Management

Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationHarlow
PublisherPearson Education
Edition4.
Number of pages802
ISBN (Print)9781292248448
ISBN (Electronic)9781292248479, 9781292248462
Publication statusPublished - 2019

Cite this

Kotler, P., Lane Keller, K., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing Management. (4. ed.) Harlow: Pearson Education.