Marketing Management

Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Research output: Book/ReportBookpeer-review

Original languageEnglish
Place of PublicationHarlow
PublisherPearson Education
Edition4.
Number of pages802
ISBN (Print)9781292248448
ISBN (Electronic)9781292248479, 9781292248462
Publication statusPublished - 2019

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