Marketing Management

Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationHarlow
PublisherPearson Education Ltd.
Edition4.
Number of pages802
ISBN (Print)9781292248448
ISBN (Electronic)9781292248479, 9781292248462
Publication statusPublished - 2019

Cite this

Kotler, P., Lane Keller, K., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing Management. (4. ed.) Harlow: Pearson Education Ltd.
Kotler, Philip ; Lane Keller, Kevin ; Brady, Mairead ; Goodman, Malcolm ; Hansen, Torben. / Marketing Management. 4. ed. Harlow : Pearson Education Ltd., 2019. 802 p.
@book{2b5cf70114a94ef9b79464bdfe5d30db,
title = "Marketing Management",
author = "Philip Kotler and {Lane Keller}, Kevin and Mairead Brady and Malcolm Goodman and Torben Hansen",
year = "2019",
language = "English",
isbn = "9781292248448",
publisher = "Pearson Education Ltd.",
address = "United Kingdom",
edition = "4.",

}

Kotler, P, Lane Keller, K, Brady, M, Goodman, M & Hansen, T 2019, Marketing Management. 4. edn, Pearson Education Ltd., Harlow.

Marketing Management. / Kotler, Philip; Lane Keller, Kevin; Brady, Mairead; Goodman, Malcolm; Hansen, Torben.

4. ed. Harlow : Pearson Education Ltd., 2019. 802 p.

Research output: Book/ReportBookResearchpeer-review

TY - BOOK

T1 - Marketing Management

AU - Kotler, Philip

AU - Lane Keller, Kevin

AU - Brady, Mairead

AU - Goodman, Malcolm

AU - Hansen, Torben

PY - 2019

Y1 - 2019

UR - https://primo.kb.dk/permalink/f/jacgc1/CBS01000970423

M3 - Book

SN - 9781292248448

BT - Marketing Management

PB - Pearson Education Ltd.

CY - Harlow

ER -

Kotler P, Lane Keller K, Brady M, Goodman M, Hansen T. Marketing Management. 4. ed. Harlow: Pearson Education Ltd., 2019. 802 p.