Marketing Management

Philip Kotler
, Kevin Lane Keller
, Mairead Brady
, Malcolm Goodman
, Torben Hansen

Department of Marketing

Kellogg School of Management
Dartmouth College
Trinity College Dublin

Research output: Book/Report › Book › Research › peer-review

Original language	English

Place of Publication	Harlow
Publisher	Pearson Education Ltd.
Edition	3.
Number of pages	942
ISBN (Print)	9781292093239
ISBN (Electronic)	9781292142357, 9781292106083
Publication status	Published - 2016

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