Marketing Management

Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationHarlow
PublisherPearson Education Ltd.
Edition3.
Number of pages942
ISBN (Print)9781292093239
ISBN (Electronic)9781292142357, 9781292106083
Publication statusPublished - 2016

Cite this

Kotler, P., Lane Keller, K., Brady, M., Goodman, M., & Hansen, T. (2016). Marketing Management. (3. ed.) Harlow: Pearson Education Ltd.
Kotler, Philip ; Lane Keller, Kevin ; Brady, Mairead ; Goodman, Malcolm ; Hansen, Torben. / Marketing Management. 3. ed. Harlow : Pearson Education Ltd., 2016. 942 p.
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language = "English",
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publisher = "Pearson Education Ltd.",
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Kotler, P, Lane Keller, K, Brady, M, Goodman, M & Hansen, T 2016, Marketing Management. 3. edn, Pearson Education Ltd., Harlow.

Marketing Management. / Kotler, Philip; Lane Keller, Kevin; Brady, Mairead; Goodman, Malcolm; Hansen, Torben.

3. ed. Harlow : Pearson Education Ltd., 2016. 942 p.

Research output: Book/ReportBookResearchpeer-review

TY - BOOK

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AU - Kotler, Philip

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AU - Brady, Mairead

AU - Goodman, Malcolm

AU - Hansen, Torben

PY - 2016

Y1 - 2016

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M3 - Book

SN - 9781292093239

BT - Marketing Management

PB - Pearson Education Ltd.

CY - Harlow

ER -

Kotler P, Lane Keller K, Brady M, Goodman M, Hansen T. Marketing Management. 3. ed. Harlow: Pearson Education Ltd., 2016. 942 p.