Marketing Management

Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationHarlow
PublisherPearson Education Ltd.
Number of pages942
ISBN (Print)9781292093239
ISBN (Electronic)9781292142357, 9781292106083
Publication statusPublished - 2016

Cite this

Kotler, P., Lane Keller, K., Brady, M., Goodman, M., & Hansen, T. (2016). Marketing Management. (3. ed.) Harlow: Pearson Education Ltd.