Marketing Management

Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Research output: Book/ReportBookpeer-review

Original languageEnglish
Place of PublicationHarlow
PublisherPearson Education Ltd.
Edition3.
Number of pages942
ISBN (Print)9781292093239
ISBN (Electronic)9781292142357, 9781292106083
Publication statusPublished - 2016

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