| Original language | English |
|---|
| Place of Publication | Harlow |
|---|---|
| Publisher | Pearson Education Ltd. |
| Edition | 3. |
| Number of pages | 942 |
| ISBN (Print) | 9781292093239 |
| ISBN (Electronic) | 9781292142357, 9781292106083 |
| Publication status | Published - 2016 |
Marketing Management
Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
Research output: Book/Report › Book › Research › peer-review