Original language | English |
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Publisher | Prentice-Hall |
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Number of pages | 889 |
ISBN (Print) | 9780273718567, 0273718568 |
Publication status | Published - 2009 |
Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Robert Victor Goodman, Torben Hansen
Research output: Book/Report › Book › Research › peer-review
Original language | English |
---|
Publisher | Prentice-Hall |
---|---|
Number of pages | 889 |
ISBN (Print) | 9780273718567, 0273718568 |
Publication status | Published - 2009 |