Marketing Management

Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Robert Victor Goodman, Torben Hansen

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
PublisherPrentice-Hall
Number of pages889
ISBN (Print)9780273718567, 0273718568
Publication statusPublished - 2009

Cite this

Kotler, P., Keller, K. L., Brady, M., Goodman, M. R. V., & Hansen, T. (2009). Marketing Management. Prentice-Hall.