Marketing Management

Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationHarlow
PublisherPearson Education Ltd.
Number of pages1,022
ISBN (Print)9780273743613, 0273743619
Publication statusPublished - 2012

Cite this

Kotler, P., Lane Keller, K., Brady, M., Goodman, M., & Hansen, T. (2012). Marketing Management. (2. ed.) Harlow: Pearson Education Ltd.