| Original language | English |
|---|
| Place of Publication | Harlow |
|---|---|
| Publisher | Pearson Education Ltd. |
| Edition | 2. |
| Number of pages | 1,022 |
| ISBN (Print) | 9780273743613, 0273743619 |
| Publication status | Published - 2012 |
Marketing Management
Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
Research output: Book/Report › Book › Research › peer-review