Marketing logics for competitive advantage?

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	European Journal of Marketing
Volume	43
Issue number	3-4
Pages (from-to)	523 - 550
ISSN	0309-0566
DOIs	https://doi.org/10.1108/03090560910935569
Publication status	Published - 2009

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@article{af508970360911de94ef000ea68e967b,

title = "Marketing logics for competitive advantage?",

keywords = "markedsf{\o}ring, markedsf{\o}ringsledelse, logik, konkurrencefordele",

author = "Karin Tollin and Richard Jones",

year = "2009",

doi = "10.1108/03090560910935569",

language = "English",

volume = "43",

pages = "523 -- 550",

journal = "European Journal of Marketing",

issn = "0309-0566",