| Original language | English |
|---|---|
| Journal | European Journal of Marketing |
| Volume | 43 |
| Issue number | 3-4 |
| Pages (from-to) | 523 - 550 |
| ISSN | 0309-0566 |
| DOIs | |
| Publication status | Published - 2009 |
Cite this
@article{af508970360911de94ef000ea68e967b,
title = "Marketing logics for competitive advantage?",
keywords = "markedsf{\o}ring, markedsf{\o}ringsledelse, logik, konkurrencefordele",
author = "Karin Tollin and Richard Jones",
year = "2009",
doi = "10.1108/03090560910935569",
language = "English",
volume = "43",
pages = "523 -- 550",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "JAI Press",
number = "3-4",
}
Tollin, K & Jones, R 2009, 'Marketing logics for competitive advantage?', European Journal of Marketing, vol. 43, no. 3-4, pp. 523 - 550. https://doi.org/10.1108/03090560910935569
Marketing logics for competitive advantage? / Tollin, Karin; Jones, Richard.
In: European Journal of Marketing, Vol. 43, No. 3-4, 2009, p. 523 - 550.Research output: Contribution to journal › Journal article › Research › peer-review
TY - JOUR
T1 - Marketing logics for competitive advantage?
AU - Tollin, Karin
AU - Jones, Richard
PY - 2009
Y1 - 2009
KW - markedsføring
KW - markedsføringsledelse
KW - logik
KW - konkurrencefordele
U2 - 10.1108/03090560910935569
DO - 10.1108/03090560910935569
M3 - Journal article
VL - 43
SP - 523
EP - 550
JO - European Journal of Marketing
JF - European Journal of Marketing
SN - 0309-0566
IS - 3-4
ER -