Original language | English |
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Journal | European Journal of Marketing |
Volume | 43 |
Issue number | 3-4 |
Pages (from-to) | 523 - 550 |
ISSN | 0309-0566 |
DOIs | |
Publication status | Published - 2009 |
Marketing logics for competitive advantage?
Research output: Contribution to journal › Journal article › Research › peer-review