Marketing logics for competitive advantage?

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalEuropean Journal of Marketing
Volume43
Issue number3-4
Pages (from-to)523 - 550
ISSN0309-0566
DOIs
Publication statusPublished - 2009

Cite this

@article{af508970360911de94ef000ea68e967b,
title = "Marketing logics for competitive advantage?",
keywords = "markedsf{\o}ring, markedsf{\o}ringsledelse, logik, konkurrencefordele",
author = "Karin Tollin and Richard Jones",
year = "2009",
doi = "10.1108/03090560910935569",
language = "English",
volume = "43",
pages = "523 -- 550",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "JAI Press",
number = "3-4",

}

Marketing logics for competitive advantage? / Tollin, Karin; Jones, Richard.

In: European Journal of Marketing, Vol. 43, No. 3-4, 2009, p. 523 - 550.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Marketing logics for competitive advantage?

AU - Tollin, Karin

AU - Jones, Richard

PY - 2009

Y1 - 2009

KW - markedsføring

KW - markedsføringsledelse

KW - logik

KW - konkurrencefordele

U2 - 10.1108/03090560910935569

DO - 10.1108/03090560910935569

M3 - Journal article

VL - 43

SP - 523

EP - 550

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 3-4

ER -