Marketing in small and medium sized enterprises

Sascha Kraus, Matthias Fink, Dietmar Rössel, Søren Henning Jensen

Research output: Contribution to journalJournal articleResearchpeer-review

LanguageEnglish
JournalReview of Business Research
Volume7
Issue number3
Pages1-10
Number of pages10
ISSN1546-2609
StatePublished - 2007

Keywords

    Cite this

    Kraus, Sascha ; Fink, Matthias ; Rössel, Dietmar ; Jensen, Søren Henning. / Marketing in small and medium sized enterprises. In: Review of Business Research. 2007 ; Vol. 7, No. 3. pp. 1-10
    @article{f5c228b0aba811dc9bb5000ea68e967b,
    title = "Marketing in small and medium sized enterprises",
    keywords = "Udenforomr{\aa}de, markedsf{\o}ring, iv{\ae}rks{\ae}ttere, sm{\aa} virksomheder, sm{\aa} og mellemstore virksomheder",
    author = "Sascha Kraus and Matthias Fink and Dietmar R{\"o}ssel and Jensen, {S{\o}ren Henning}",
    note = "L{\o}benr. 077584",
    year = "2007",
    language = "English",
    volume = "7",
    pages = "1--10",
    journal = "Review of Business Research",
    issn = "1546-2609",
    publisher = "International Academy of Business and Economics",
    number = "3",

    }

    Kraus, S, Fink, M, Rössel, D & Jensen, SH 2007, 'Marketing in small and medium sized enterprises' Review of Business Research, vol. 7, no. 3, pp. 1-10.

    Marketing in small and medium sized enterprises. / Kraus, Sascha; Fink, Matthias; Rössel, Dietmar; Jensen, Søren Henning.

    In: Review of Business Research, Vol. 7, No. 3, 2007, p. 1-10.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Marketing in small and medium sized enterprises

    AU - Kraus,Sascha

    AU - Fink,Matthias

    AU - Rössel,Dietmar

    AU - Jensen,Søren Henning

    N1 - Løbenr. 077584

    PY - 2007

    Y1 - 2007

    KW - Udenforområde

    KW - markedsføring

    KW - iværksættere

    KW - små virksomheder

    KW - små og mellemstore virksomheder

    M3 - Journal article

    VL - 7

    SP - 1

    EP - 10

    JO - Review of Business Research

    T2 - Review of Business Research

    JF - Review of Business Research

    SN - 1546-2609

    IS - 3

    ER -