Marketing Ethnography: Disciplines and Practices

Brian Moeran

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationMarket matters : Exploring cultural processes in the global marketplace
    EditorsChristina Garsten, Monica Lindh De Montoya
    Place of PublicationNew York
    PublisherPalgrave Macmillan
    Publication date2004
    Pages23-45
    Publication statusPublished - 2004

    Cite this

    Moeran, B. (2004). Marketing Ethnography: Disciplines and Practices. In C. Garsten, & M. L. D. Montoya (Eds.), Market matters: Exploring cultural processes in the global marketplace (pp. 23-45). New York: Palgrave Macmillan.
    Moeran, Brian. / Marketing Ethnography : Disciplines and Practices. Market matters: Exploring cultural processes in the global marketplace. editor / Christina Garsten ; Monica Lindh De Montoya. New York : Palgrave Macmillan, 2004. pp. 23-45
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    author = "Brian Moeran",
    note = "Opstilling: 301.188 gar L{\o}be nr.: 049004",
    year = "2004",
    language = "English",
    pages = "23--45",
    editor = "Christina Garsten and Montoya, {Monica Lindh De}",
    booktitle = "Market matters",
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    Moeran, B 2004, Marketing Ethnography: Disciplines and Practices. in C Garsten & MLD Montoya (eds), Market matters: Exploring cultural processes in the global marketplace. Palgrave Macmillan, New York, pp. 23-45.

    Marketing Ethnography : Disciplines and Practices. / Moeran, Brian.

    Market matters: Exploring cultural processes in the global marketplace. ed. / Christina Garsten; Monica Lindh De Montoya. New York : Palgrave Macmillan, 2004. p. 23-45.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

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    PY - 2004

    Y1 - 2004

    KW - International markedsføring

    KW - Kultur og markedsføring

    KW - Etnografi

    KW - Kultur

    KW - Markedsføring

    M3 - Book chapter

    SP - 23

    EP - 45

    BT - Market matters

    A2 - Garsten, Christina

    A2 - Montoya, Monica Lindh De

    PB - Palgrave Macmillan

    CY - New York

    ER -

    Moeran B. Marketing Ethnography: Disciplines and Practices. In Garsten C, Montoya MLD, editors, Market matters: Exploring cultural processes in the global marketplace. New York: Palgrave Macmillan. 2004. p. 23-45