Marketing Ethnography: Disciplines and Practices

Brian Moeran

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationMarket matters : Exploring cultural processes in the global marketplace
    EditorsChristina Garsten, Monica Lindh De Montoya
    Place of PublicationNew York
    PublisherPalgrave Macmillan
    Publication date2004
    Pages23-45
    Publication statusPublished - 2004

    Cite this