| Original language | German |
|---|---|
| Journal | Austropack |
| Issue number | 2 |
| Pages (from-to) | 32-34 |
| Number of pages | 3 |
| ISSN | 0005-0563 |
| Publication status | Published - 2007 |
Marketing-Controlling in kleinen und mittleren Unternehmen
Herbert Kotzab, Verena Lienbacher
Research output: Contribution to journal › Journal article › Communication