Marketing Control Practices in Austrian SMEs

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2006
Number of pages	6
Publication status	Published - 2006
Event	The 35th Annual Conference of the European Marketing Academy. EMAC 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics - Athens Business and Economics University, Athen, Greece Duration: 23 May 2006 → 26 May 2006 Conference number: 35

Conference	The 35th Annual Conference of the European Marketing Academy. EMAC 2006
Number	35
Location	Athens Business and Economics University
Country/Territory	Greece
City	Athen
Period	23/05/2006 → 26/05/2006

Handle.net

@conference{c4655ed0f8ad11db9160000ea68e967b,

title = "Marketing Control Practices in Austrian SMEs",

keywords = "Markedsf{\o}ringsstrategi, Markedsf{\o}ringsplaner",

author = "Herbert Kotzab and David Grant and Verena Lienbacher",

year = "2006",

language = "English",

note = "The 35th Annual Conference of the European Marketing Academy. EMAC 2006 ; Conference date: 23-05-2006 Through 26-05-2006",

}