Marketing Control Practices in Austrian SMEs

Herbert Kotzab, David Grant, Verena Lienbacher

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2006
Number of pages6
Publication statusPublished - 2006
EventThe 35th EMAC Annual Conference 2006 - Athens Business and Economics University, Athen, Greece
Duration: 23 May 200626 May 2006
Conference number: 35

Conference

ConferenceThe 35th EMAC Annual Conference 2006
Number35
LocationAthens Business and Economics University
CountryGreece
CityAthen
Period23/05/200626/05/2006

Cite this

Kotzab, H., Grant, D., & Lienbacher, V. (2006). Marketing Control Practices in Austrian SMEs. Paper presented at The 35th EMAC Annual Conference 2006, Athen, Greece.