Marketing Communications: Objectives, Strategy, Tactics

John R. Rossiter, Larry Percy, Lars Bergkvist

Research output: Book/ReportBookEducation

Original languageEnglish
Place of PublicationLondon
PublisherSAGE Publications
Number of pages584
ISBN (Print)9781526438652
ISBN (Electronic)9781526438652
Publication statusPublished - 2018

Cite this

Rossiter, J. R., Percy, L., & Bergkvist, L. (2018). Marketing Communications: Objectives, Strategy, Tactics. London: SAGE Publications.