| Original language | English |
|---|
| Place of Publication | London |
|---|---|
| Publisher | SAGE Publications |
| Number of pages | 584 |
| ISBN (Print) | 9781526438652 |
| ISBN (Electronic) | 9781526438652 |
| Publication status | Published - 2018 |
Marketing Communications: Objectives, Strategy, Tactics
John R. Rossiter, Larry Percy, Lars Bergkvist
Research output: Book/Report › Book › Education