Original language | English |
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Title of host publication | Marketing Communication : New Approaches, Technologies and Styles |
Editors | Allan J. Kimmel |
Place of Publication | Oxford |
Publisher | Oxford University Press |
Publication date | 2005 |
Pages | 215-235 |
Publication status | Published - 2005 |
Externally published | Yes |
Marketing Communications in a Postmodern World
Lars Thøger Christensen, A. Fuat Firat
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research