Marketing Communications in a Postmodern World

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Marketing Communication : New Approaches, Technologies and Styles
Editors	Allan J. Kimmel
Place of Publication	Oxford
Publisher	Oxford University Press
Publication date	2005
Pages	215-235
Publication status	Published - 2005
Externally published	Yes

Cite this

Christensen, L. T., & Firat, A. F. (2005). Marketing Communications in a Postmodern World. In A. J. Kimmel (Ed.), Marketing Communication: New Approaches, Technologies and Styles (pp. 215-235). Oxford University Press.

@inbook{d960e4ad00d34148b970d8580c077bae,

title = "Marketing Communications in a Postmodern World",

author = "Christensen, {Lars Th{\o}ger} and Firat, {A. Fuat}",

year = "2005",

language = "English",

pages = "215--235",

editor = "Kimmel, {Allan J.}",

booktitle = "Marketing Communication",

publisher = "Oxford University Press",

address = "United Kingdom",

}