Marketing Communications in a Postmodern World

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationMarketing Communication : New Approaches, Technologies and Styles
EditorsAllan J. Kimmel
Place of PublicationOxford
PublisherOxford University Press
Publication date2005
Pages215-235
Publication statusPublished - 2005
Externally publishedYes

Cite this

Christensen, L. T., & Firat, A. F. (2005). Marketing Communications in a Postmodern World. In A. J. Kimmel (Ed.), Marketing Communication: New Approaches, Technologies and Styles (pp. 215-235). Oxford: Oxford University Press.
Christensen, Lars Thøger ; Firat, A. Fuat. / Marketing Communications in a Postmodern World. Marketing Communication: New Approaches, Technologies and Styles. editor / Allan J. Kimmel. Oxford : Oxford University Press, 2005. pp. 215-235
@inbook{d960e4ad00d34148b970d8580c077bae,
title = "Marketing Communications in a Postmodern World",
author = "Christensen, {Lars Th{\o}ger} and Firat, {A. Fuat}",
year = "2005",
language = "English",
pages = "215--235",
editor = "Kimmel, {Allan J.}",
booktitle = "Marketing Communication",
publisher = "Oxford University Press",
address = "United Kingdom",

}

Christensen, LT & Firat, AF 2005, Marketing Communications in a Postmodern World. in AJ Kimmel (ed.), Marketing Communication: New Approaches, Technologies and Styles. Oxford University Press, Oxford, pp. 215-235.

Marketing Communications in a Postmodern World. / Christensen, Lars Thøger; Firat, A. Fuat.

Marketing Communication: New Approaches, Technologies and Styles. ed. / Allan J. Kimmel. Oxford : Oxford University Press, 2005. p. 215-235.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

TY - CHAP

T1 - Marketing Communications in a Postmodern World

AU - Christensen, Lars Thøger

AU - Firat, A. Fuat

PY - 2005

Y1 - 2005

M3 - Book chapter

SP - 215

EP - 235

BT - Marketing Communication

A2 - Kimmel, Allan J.

PB - Oxford University Press

CY - Oxford

ER -

Christensen LT, Firat AF. Marketing Communications in a Postmodern World. In Kimmel AJ, editor, Marketing Communication: New Approaches, Technologies and Styles. Oxford: Oxford University Press. 2005. p. 215-235