Marketing Communications in a Postmodern World

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationMarketing Communication : New Approaches, Technologies and Styles
EditorsAllan J. Kimmel
Place of PublicationOxford
PublisherOxford University Press
Publication date2005
Pages215-235
Publication statusPublished - 2005
Externally publishedYes

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