| Original language | English |
|---|---|
| Title of host publication | Marketing Communication : New Approaches, Technologies and Styles |
| Editors | Allan J. Kimmel |
| Place of Publication | Oxford |
| Publisher | Oxford University Press |
| Publication date | 2005 |
| Pages | 215-235 |
| Publication status | Published - 2005 |
| Externally published | Yes |
Cite this
Christensen, L. T., & Firat, A. F. (2005). Marketing Communications in a Postmodern World. In A. J. Kimmel (Ed.), Marketing Communication: New Approaches, Technologies and Styles (pp. 215-235). Oxford: Oxford University Press.
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author = "Christensen, {Lars Th{\o}ger} and Firat, {A. Fuat}",
year = "2005",
language = "English",
pages = "215--235",
editor = "Kimmel, {Allan J.}",
booktitle = "Marketing Communication",
publisher = "Oxford University Press",
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}
Christensen, LT & Firat, AF 2005, Marketing Communications in a Postmodern World. in AJ Kimmel (ed.), Marketing Communication: New Approaches, Technologies and Styles. Oxford University Press, Oxford, pp. 215-235.
Marketing Communications in a Postmodern World. / Christensen, Lars Thøger; Firat, A. Fuat.
Marketing Communication: New Approaches, Technologies and Styles. ed. / Allan J. Kimmel. Oxford : Oxford University Press, 2005. p. 215-235.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
TY - CHAP
T1 - Marketing Communications in a Postmodern World
AU - Christensen, Lars Thøger
AU - Firat, A. Fuat
PY - 2005
Y1 - 2005
M3 - Book chapter
SP - 215
EP - 235
BT - Marketing Communication
A2 - Kimmel, Allan J.
PB - Oxford University Press
CY - Oxford
ER -
Christensen LT, Firat AF. Marketing Communications in a Postmodern World. In Kimmel AJ, editor, Marketing Communication: New Approaches, Technologies and Styles. Oxford: Oxford University Press. 2005. p. 215-235