Marketing Communications in a Postmodern World

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationMarketing Communication : New Approaches, Technologies and Styles
EditorsAllan J. Kimmel
Place of PublicationOxford
PublisherOxford University Press
Publication date2005
Pages215-235
Publication statusPublished - 2005
Externally publishedYes

Cite this

Christensen, L. T., & Firat, A. F. (2005). Marketing Communications in a Postmodern World. In A. J. Kimmel (Ed.), Marketing Communication: New Approaches, Technologies and Styles (pp. 215-235). Oxford University Press.