Marketing Casebook

Svend Hollensen, Marcus Schmidt

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationBoston
PublisherMcGraw-Hill
Number of pages192
ISBN (Print)9780077122607, 0077122607
Publication statusPublished - 2008

Cite this

Hollensen, S., & Schmidt, M. (2008). Marketing Casebook. Boston: McGraw-Hill.
Hollensen, Svend ; Schmidt, Marcus. / Marketing Casebook. Boston : McGraw-Hill, 2008. 192 p.
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title = "Marketing Casebook",
author = "Svend Hollensen and Marcus Schmidt",
year = "2008",
language = "English",
isbn = "9780077122607",
publisher = "McGraw-Hill",
address = "United States",

}

Hollensen, S & Schmidt, M 2008, Marketing Casebook. McGraw-Hill, Boston.

Marketing Casebook. / Hollensen, Svend; Schmidt, Marcus.

Boston : McGraw-Hill, 2008. 192 p.

Research output: Book/ReportBook

TY - BOOK

T1 - Marketing Casebook

AU - Hollensen, Svend

AU - Schmidt, Marcus

PY - 2008

Y1 - 2008

M3 - Book

SN - 9780077122607

SN - 0077122607

BT - Marketing Casebook

PB - McGraw-Hill

CY - Boston

ER -

Hollensen S, Schmidt M. Marketing Casebook. Boston: McGraw-Hill, 2008. 192 p.