Marketing Casebook

Svend Hollensen, Marcus Schmidt

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationBoston
PublisherMcGraw-Hill
Edition2.
Number of pages162
ISBN (Print)9780077127169, 0077127161
Publication statusPublished - 2009

Cite this

Hollensen, S., & Schmidt, M. (2009). Marketing Casebook. (2. ed.) Boston: McGraw-Hill.
Hollensen, Svend ; Schmidt, Marcus. / Marketing Casebook. 2. ed. Boston : McGraw-Hill, 2009. 162 p.
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title = "Marketing Casebook",
author = "Svend Hollensen and Marcus Schmidt",
year = "2009",
language = "English",
isbn = "9780077127169",
publisher = "McGraw-Hill",
address = "United States",
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}

Hollensen, S & Schmidt, M 2009, Marketing Casebook. 2. edn, McGraw-Hill, Boston.

Marketing Casebook. / Hollensen, Svend; Schmidt, Marcus.

2. ed. Boston : McGraw-Hill, 2009. 162 p.

Research output: Book/ReportBook

TY - BOOK

T1 - Marketing Casebook

AU - Hollensen, Svend

AU - Schmidt, Marcus

PY - 2009

Y1 - 2009

M3 - Book

SN - 9780077127169

SN - 0077127161

BT - Marketing Casebook

PB - McGraw-Hill

CY - Boston

ER -

Hollensen S, Schmidt M. Marketing Casebook. 2. ed. Boston: McGraw-Hill, 2009. 162 p.