Marketing Capabilities: What are they?

Karin Tollin, Marcus Schmidt

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2009
Publication statusPublished - 2009
EventThe 38th EMAC Annual Conference 2009 - Audencia Nantes, Ecole de Management, Nantes, France
Duration: 26 May 200929 May 2009
Conference number: 38

Conference

ConferenceThe 38th EMAC Annual Conference 2009
Number38
LocationAudencia Nantes, Ecole de Management
CountryFrance
CityNantes
Period26/05/200929/05/2009

Cite this

Tollin, K., & Schmidt, M. (2009). Marketing Capabilities: What are they?. Paper presented at The 38th EMAC Annual Conference 2009, Nantes, France.