Marketing Capabilities for Strategic Development: What are they?

An Empirical Analysis of Managers' Perceptions

Karin Tollin, Richard Jones, Marcus Schmidt

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 38th EMAC Conference, Nantes, France
EditorsJean-Pierre Helfer, Jean-Louis Nicolas
Number of pages8
Place of PublicationBruxelles
PublisherEMAC
Publication date2009
Publication statusPublished - 2009
EventThe 38th EMAC Annual Conference 2009 - Audencia Nantes, Ecole de Management, Nantes, France
Duration: 26 May 200929 May 2009
Conference number: 38

Conference

ConferenceThe 38th EMAC Annual Conference 2009
Number38
LocationAudencia Nantes, Ecole de Management
CountryFrance
CityNantes
Period26/05/200929/05/2009

Cite this

Tollin, K., Jones, R., & Schmidt, M. (2009). Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions. In J-P. Helfer, & J-L. Nicolas (Eds.), Proceedings of the 38th EMAC Conference, Nantes, France Bruxelles: EMAC.
Tollin, Karin ; Jones, Richard ; Schmidt, Marcus. / Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions. Proceedings of the 38th EMAC Conference, Nantes, France. editor / Jean-Pierre Helfer ; Jean-Louis Nicolas. Bruxelles : EMAC, 2009.
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title = "Marketing Capabilities for Strategic Development: What are they?: An Empirical Analysis of Managers' Perceptions",
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author = "Karin Tollin and Richard Jones and Marcus Schmidt",
year = "2009",
language = "English",
editor = "Jean-Pierre Helfer and Jean-Louis Nicolas",
booktitle = "Proceedings of the 38th EMAC Conference, Nantes, France",
publisher = "EMAC",

}

Tollin, K, Jones, R & Schmidt, M 2009, Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions. in J-P Helfer & J-L Nicolas (eds), Proceedings of the 38th EMAC Conference, Nantes, France. EMAC, Bruxelles, Nantes, France, 26/05/2009.

Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions. / Tollin, Karin; Jones, Richard; Schmidt, Marcus.

Proceedings of the 38th EMAC Conference, Nantes, France. ed. / Jean-Pierre Helfer; Jean-Louis Nicolas. Bruxelles : EMAC, 2009.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Marketing Capabilities for Strategic Development: What are they?

T2 - An Empirical Analysis of Managers' Perceptions

AU - Tollin, Karin

AU - Jones, Richard

AU - Schmidt, Marcus

PY - 2009

Y1 - 2009

KW - Markedsføringsstrategi

KW - Ledelse

KW - Lederegenskaber

KW - Capabilities

KW - Managers' Mindsets

M3 - Article in proceedings

BT - Proceedings of the 38th EMAC Conference, Nantes, France

A2 - Helfer, Jean-Pierre

A2 - Nicolas, Jean-Louis

PB - EMAC

CY - Bruxelles

ER -

Tollin K, Jones R, Schmidt M. Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions. In Helfer J-P, Nicolas J-L, editors, Proceedings of the 38th EMAC Conference, Nantes, France. Bruxelles: EMAC. 2009