Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions

Karin Tollin, Richard Jones, Marcus Schmidt

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 38th EMAC Conference, Nantes, France
EditorsJean-Pierre Helfer, Jean-Louis Nicolas
Number of pages8
Place of PublicationBruxelles
PublisherEMAC
Publication date2009
Publication statusPublished - 2009
EventThe 38th EMAC Annual Conference 2009 - Audencia Nantes, Ecole de Management, Nantes, France
Duration: 26 May 200929 May 2009
Conference number: 38

Conference

ConferenceThe 38th EMAC Annual Conference 2009
Number38
LocationAudencia Nantes, Ecole de Management
CountryFrance
CityNantes
Period26/05/200929/05/2009

Cite this

Tollin, K., Jones, R., & Schmidt, M. (2009). Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions. In J-P. Helfer, & J-L. Nicolas (Eds.), Proceedings of the 38th EMAC Conference, Nantes, France Bruxelles: EMAC.