Market Orientation: Transforming Food and Agribusiness around the Customer

Adam Lindgreen (Editor), Martin Hingley (Editor), David Harness (Editor), Paul Custance (Editor)

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationFarnham
PublisherGower Publishing
Number of pages353
ISBN (Print)9780566092084
Publication statusPublished - 2010
Externally publishedYes

Cite this

Lindgreen, A., Hingley, M., Harness, D., & Custance, P. (Eds.) (2010). Market Orientation: Transforming Food and Agribusiness around the Customer. Gower Publishing.