Market Offering Map

Thomas Ritter, Carsten Lund Pedersen, Poul Houman Andersen

Research output: Other contributionResearch

83 Downloads (Pure)
Original languageEnglish
Publication dateApr 2022
Place of PublicationFrederiksberg
PublisherCopenhagen Business School, CBS
Number of pages1
Publication statusPublished - Apr 2022

Bibliographical note

The poster belongs to the booklet "Map Your Market Offerings: What Kind of Value Proposition Can Your Customers Buy", which is a part of the research activities underlying the ( project supported by the Danish Industry Foundation.

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